Lord Venkateswara on Swiss watches: Exploitation or devotion? swiss watches prices in sri lanka

Lord Venkateswara on Swiss watches: Exploitation or devotion? India Sudhir Feb, 21 2013 19:13:45 IST #Hospitals #Lord venkateswara #Onourmind #Tirumala tirupati devasthanam Tweet

Time is God. That is, Lord Venkateswara of Tirumala.

Time is also money. Rs 27 lakh, to be precise.

In what is perhaps one of the most expensive commercial use of Lord Venkateswara's divine image, Switzerland-based Century Time Gems and Rodeo Drive luxury products has launched a limited edition of 333 watches. The dial of the watch has the Lord's insignia engraved by hand in 18 carat gold and studded with 34 rubies and 34 emeralds on a white dial. The hour markers are set with 13 diamonds. The back that touches the skin will have the imprint of the dome ( vimanam ) of the sanctum sanctorum.

In return for allowing the Swiss watchmaker to use the Lord on their watches, the Tirumala Tirupati Devasthanams (TTD) will get 33 per cent of the profits and that will go to the TTD-run Balaji Institute of Surgery, Research and Rehabilitation for the Disabled, Asia's largest orthopaedic hospital.

The watch with the image of the deity.

The move has run into opposition from groups in Tirupati who have taken exception to the TTD giving permission to a private party to commercially exploit the Lord's image. Their contention is that this sets a wrong precedent and all sorts of manufacturers of different kinds of white goods could now use the Lord's insignia.

However, such protesters only have to look around not just Tirumala and Tirupati but wherever his faithful are, to find the Lord just about everywhere. From eateries to shops to hotels to cinema halls in and around the temple town, just about everything is named after the Lord. Several local-made cheaper digital clocks and watches too carry the Lord's photograph. Worse, even wine shops in Andhra Pradesh are named after the Lord and there are several outlets called Venkateswara Wines and Balaji Wines.

Branding expert Ratnakar Rao dismisses the criticism as much ado about nothing.

"I have the screensaver of Lord Venkateswara on my desktop. I also have him on my mobile phone. I also wear his face in my locket around my neck. There are many who wear the Lord's insignia on the finger ring. The idea to have his insignia on the watch is akin to all this except for the price, of course. So if the other things are not objectionable, why should anyone object to a wrist watch,'' he asks.

Every year, several moneybags, some of them with a not-so-clean reputation donate money and gold to cover different parts of the temple at Tirumala. Then there are thousands of businessmen who make the Lord a partner in their trade and dutifully visit Tirumala every year to deposit his share of the profit. If the Lord can, without his prior affirmative nod, be part of the several businesses, surely a venture that seeks prior approval to globalise the brand power of Lord Venkateswara should be acceptable. The watchmaker expects ardent devotees of Lord Venkateswara to buy this watch, its high price notwithstanding.

In fact, had the company decided not to take permission to use the Lord's insignia, legally, the TTD could not have done much about it.

"We do not hold the copyright on Lord Venkateswara, in fact, there is no copyright. Already there are several products that use the photograph or the name. We associated with it since it is a dignified product, supports a noble cause and will help spread the Sri Venkateswara bhakti cult in the West,'' says LV Subramanyam, TTD Executive Officer.

The one product associated with the Lord, that the TTD has a copyright on is the Tirupati laddoo , that is distributed as prasadam at the temple. The laddoo has been awarded geographical copyright that bars others from naming or marketing the sweet preparation under the same name.

With revenues of Rs 1,949 crore in 2011-12, Tirumala is the richest temple in the world. In fact, it collected Rs 200 crore just from an e-auction of hair that devotees offered by way of tonsure last year. Brand Venkateswara clearly is about the megabucks. And the faithful, this time round, will wear their devotion not on their sleeve, but on their wrist as well.

#Hospitals #Lord venkateswara #Onourmind #Tirumala tirupati devasthanam

Published Date: Feb 21, 2013 06:38 pm | Updated Date: Feb 21, 2013 07:13 pm

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Buying genuine swiss made watches - Sri Lanka Forum Asia     Sri Lanka     Sri Lanka Travel Forum Browse all 38,095 Sri Lanka topics » Buying genuine swiss made watches Watch this Topic Browse forums All Browse by destination Australia Forums United States Forums Europe Forums Canada Forums Asia Forums Central America Forums Africa Forums Caribbean Forums Mexico Forums South Pacific Forums South America Forums Middle East Forums Go to forums home Beyond destination forums Air Travel Honeymoons and Romance Business Travel Train Travel Traveling With Disabilities TripAdvisor Support Solo Travel Bargain Travel Timeshares / Holiday Rentals SEE ALL» Asia forums Sri Lanka forum peteanjos Bedford, United... 3 posts 1 review Save Topic Buying genuine swiss made watches 03 June 2013, 02:19

Travelling to Sri Lanka July 2013-06-02 staying at the Mermaid Hotel. This will be our 4th trip to the island. As it’s a milestone holiday for us. Thought we would buy a couple of genuine Swiss made watches. I have emailed a couple of jewellers in Colombo. To no avail. Does anyone know the price difference between Sri Lanka and the UK? A few years ago I was informed by a concession jewellers within Odel’s. That they were quite a bit cheaper, is this still the case?

thanks peteanjos

One destination mentioned in this post 1 Colombo Western Province, Sri Lanka Report inappropriate content Hide Travellers interested in this topic also viewed... Show Prices Jetwing Yala #1 of 2 hotels in Yala National Park 1,428 reviews "Wished we'd stayed longer" slimdave 4 June 2017 See all 2 hotels in Yala National Park Hide NEW Instant Access to travel answers with the TripAdvisor Chrome extension. Start Now « 1 2 » tharinduc Panadura, Sri Lanka Level Contributor 589 posts 57 reviews Save Reply 1. Re: Buying genuine swiss made watches 06 June 2013, 04:08

Why would you try to buy Swiss made watches in Sri Lanka coming from the UK? I don't understand as it can be expensive here.

Anyway you get W.A.Silva stores in Majestic city and Liberty Plaza if you are looking for regular Swiss brands. Also did you try Colombo Jewellery Stores in Colombo 3?

cheers

Tharindu

Report inappropriate content peteanjos Bedford, United... 3 posts 1 review Save Reply 2. Re: Buying genuine swiss made watches 06 June 2013, 04:31

Thank you for your reply. Was trying to establish if quality watches would work out cheaper in Sri Lanka. I have emailed the jewellers you mention none have replied.

Report inappropriate content Thirana Hannover, Germany Level Contributor 1,105 posts 1 review Save Reply 3. Re: Buying genuine swiss made watches 06 June 2013, 17:26

Maybe you can find at online shops some prices

lanka.info/shops/…jewellery_watches.jsp

Report inappropriate content Judge-mental UK Level Contributor 494 posts 4 reviews Save Reply 4. Re: Buying genuine swiss made watches 06 June 2013, 18:25

What make. If Tag etc... You can get good deals here from Oxford outlet store. If Rolex an away day to Switzerland via easy jet ....or buy in UK at least you will know they are genuine.

Buying in Asia extremely risky as some excellent fakes around, plus you will have to pay duty and VAT on your return. If you don't declare them they COULD be confiscated, and that will be an expensive holiday........

Report inappropriate content peteanjos Bedford, United... 3 posts 1 review Save Reply 5. Re: Buying genuine swiss made watches 07 June 2013, 03:01

Thanks for the replies I was looking at the Longines/Rado range. The jewellers that stock Longines/Rado in Colombo(W A de Silva) will not reply. Have been to the Tag outlet stores in Cheshire and Bicester.

One destination mentioned in this post 1 Cheshire England, United Kingdom Report inappropriate content 6. Re: Buying genuine swiss made watches 26 October 2013, 19:21

-:- Message from TripAdvisor staff -:-

TripAdvisor staff removed this post because it did not meet TripAdvisor's forum posting guidelines with prohibiting self-promotional advertising or solicitation.

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Removed on: 27 May 2014, 00:41 danielk686 Frankfurt, Germany Level Contributor 49 posts 6 reviews Save Reply 7. Re: Buying genuine swiss made watches 27 October 2013, 07:28

I need to disagree with some of the forum comments. I have some some friends who have commented that buying certain items here is chapter than Dubai or even duty free. There are authorized agents in S L and they are very reliable companies. Just did a search and Colombo jewelry stores has few watch agencies. But you should not buy anything other than from the agents. And check whether they have world wide guarantee.

One destination mentioned in this post 1 Dubai Emirate of Dubai, United Arab Emirates Report inappropriate content SeekingPlaces Colombo, Sri Lanka Level Contributor 4,915 posts Save Reply 8. Re: Buying genuine swiss made watches 27 October 2013, 15:24

Yes there are some genuine agents in Sri Lanka

Colombo Jewelery stores (Tag and Raymond Weil), W.A Silva ( Longines ). But the prices are usually higher than what they would be in Europe or the USA. Their servicing charges are relatively high as well. But the agents themselves are reliable, and so is the international warranty.

Report inappropriate content 9. Re: Buying genuine swiss made watches 16 February 2014, 21:22

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Removed on: 27 May 2014, 00:40 10. Re: Buying genuine swiss made watches 07 March 2014, 16:48

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